Great Appeal

Creative agency for charities big and small


You’re needed more than ever. We’re still here, open as
usual and ready
to help.


Great Appeal is a creative marketing agency with a talent for producing successful direct marketing appeals, impactful fundraising materials and striking membership communications.

We wanted to set up an organisation that catered for the needs of smaller charities – causes that simply can’t afford the fees and inflexibility imposed by the traditional direct marketing agencies.

So Great Appeal was born.





Great Appeal is different

We’re affordable: For a start, we don’t charge you for costly agency overheads. Our fees always reflect the work we do for you – allowing your charity to spend its money where it’s needed most.

We’re flexible: You can use us for a one-off appeal, or to deliver an entire Individual Giving plan – we do as much or as little as you ask. We’re most often asked to create appeals, newsletters, legacy materials, welcome materials, fundraising event packs and membership comms both for print and online. We can also advise you on segmentation and testing, manage the print and postage process for you and help you save money.

We’re experienced: Great Appeal can help you with every stage of your fundraising, from content and concepts through helping your print and digital work smartly and powerfully with the whole of your fundraising strategy and donor journeys.

We create persuasive, one-of-a-kind appeals to engage your donors and members, increase response rates and raise funds – working for you and with you every step of the way.

Emma Kendon

Nick Redeyoff

Becky Muston

Results-driven, Emma's come from the client side, most recently doubling income for VSO in direct and digital marketing. She’s rigorously tested and analysed online, offline and face-to-face campaigns – and even fundraised door-to-door herself.

Emma’s passions span international development, health, environment and endangered animals, while her background’s in theatre, music and education marketing. Her big love is connecting your donors to the heart of your cause and keeping them loyal to you.

Nick has been in the design business for over 20 years, working for companies such as the BBC and Pearson before setting-up Great Appeal.

His creative flair and eye for striking design has won Nick a number of high profile charity clients over the years. He has worked on many diverse projects – none so bizarre as a charity fun-run for supporters dressed as gorillas!

Becky started out in direct marketing at the BBC before moving to the charity sector more than 10 years ago. She has spent that time creating and delivering successful campaigns, dreaming up unusual fund-raising ideas and courting wealthy donors.

Becky was born to fundraise. In fact she’s so keen, she's climbed mountains, cycled through deserts, walked on hot coals and jumped out of an aeroplane to raise money for charity. But she still thinks that appeal mailings are the safest form of fundraising!


Our friendly approach brings together specialists in a number of fields to offer our clients concepts, copy, design and production services all under one roof.

We’ll provide you with compelling concepts that fit your fundraising brief, tailored to your audiences. Whether you’re running a warm, cold or conversion campaign, offline, online, face-to-face or a mix, we’ll help you every step of the way.

We turn newsletters into attractive, inspiring thank yous that make donors feel valued as well as kept up to date. A real celebration of what you and they achieve together, and a vehicle for an ask if that fits their donor journey.

Do you need inspiring brochures for legacy giving, friends or membership, welcome packs, door-to-door materials, a one-off or a suite? We’ll provide you with concepts and final materials that your donors will love, respond to and keep.

If you’re looking for solutions to encourage membership, turn cash memberships into direct debits, and keep all your supporters warmly engaged, we can help. With creative you’ll love and personalisation solutions, we’ll keep your supporters coming back for more.

Whether your goal is to try something new, fix a problem or bid for your budget, we can help you plan your donor engagement strategy big or small. With our plans, you’ll reach a greater share of your supporters’ attention and win their loyalty for the long-term.

We’ll help you stay on schedule and within budget all the way from start to finish. We can provide print and postage quotes with our concepts, help you segment your appeals and sort out lasering and personalising for you – just tell us what you need.


With over 40 years combined experience of working with (and for) all kinds of charities, we understand the challenges you face. You need to stand out from the crowd, be extra smart with your ideas, careful with your time and precious with your budgets.

Above all, we know that every fundraising campaign you invest in is a big deal to your organisation.

Thank you

You brought your expertise and creativity to our long-standing fundraising appeal, and helped invigorate it, raise more funds and significantly increase our donor response rate.

Fundraising Campaigns & Communications Manager, Royal Opera House

Well, what can I say about the Great Appeal apart from that they are indeed GREAT to work with! Nick and Emma, are the perfect duo. They are very efficient, professional and experienced in what they do. They helped us to develop a brief that clearly outlined the objectives of our insert campaign and produced a strong appeal/call to action to be put to the audience. Thanks for your hard work.

Individual Giving Officer, Feed the Minds

Just to update that the curlew appeal is now our best performing appeal WWT has ever done! Income is still coming in and digital promo still going on. Everyone is chuffed to bits!

Marketing Executive, Wildfowl & Wetlands Trust (WWT)

Thank you. You couldn’t have made the process any easier! Thrilled it has all gone so well, and you guys completely understood our needs from the start.

Fundraising Manager, SPCK

Submitting Form...

The server encountered an error.

Form received.

Get in Touch

Let’s make your next fundraising appeal a great one



Call Emma on: 01903 366 438 or 07968 046969

or Nick on: 020 7193 3120



contact us

© GreatAppeal 2020 |