The Process

After ten years of working with Royal Ballet & Opera to turn around their Individual Giving, our ground-breaking approach is still a banker.

Back in 2014, ROH was finding audience engagement with its fundraising asks were falling on stony ground. With one simple adjustment in perspective, seeing the Royal Ballet company from the real audience’s perspective, we delivered a powerful Pointe Shoes appeal, and laid the ground for future IG fundraising for the organisation.

We’d set ourselves the challenge, as a result, to make each new creative as fresh, moving and as beautiful as the performances the audience go to see.

The Result

For the 2024 Pointe Shoe appeal, we had the wonderful Alice in Wonderland to work with.

The interesting twist for this year was implementing the new ident and experimenting with stretching the brand as much as possible. It has been well received internally as well as by supporters. It was yet another in a consistent portfolio of highly performing appeals for Royal Ballet & Opera.

What we’re most proud of

We've continued a full and rewarding relationship with Royal Opera House, developing legacy, Patrons and Major Donors comms, all kinds of appeals covering ballet, opera and costume, as well as marketing materials.

By observing the audiences and being able to talk with them directly, we gather a deep understanding of what motivates them and how they view their relationship with the company members.

We’re enormously grateful too, because the RBO has recommended us to other arts and heritage clients, so we’ve been able to play a bigger part in keeping the arts alive.